Written for TakeON! by Grant Costello of ON-Brand Partners
Advances in technology are now so fast, it’s almost like we feel compelled to change our TV every year. But in an environmentally conscious world, shouldn’t we worry what happens to “old” stuff when we replace it
The first flat screen TV I bought only lasted two years before it had to be replaced. It was declared un-repairable. It seemed a ridiculous waste, so I asked the manufacturer what I should do with it.
I was told that there was a great environmentally-friendly recycling programme. The TV components would be safely broken down and recycled by the service partner. Yay – I didn’t want to see all that glass, metal, plastic, and no doubt the odd bit of toxic material, being dumped straight into the landfill!
So imagine my complete surprise when the official repair shop for that company said they were just going to throw it in the skip like all the other broken ones! No recycling whatsoever.
If you’re going to declare yourself ‘green’ to your customers, it needs to be a whole lot more than just lip service. And everyone in the supply chain needs to know what that policy means and how to effectively execute it.
Have a look at your company’s environmental policy – do people actually live it or even know it exists? Does it reflect society’s changing values? Are your competitors doing a better job in this space?